P.was orn very good for only fans. During the pandemic, the subscription-based social media platform popular with adult entertainers, sex workers, and celebrities grew its revenue 540% to $ 400 million by the end of 2020, and the company expects to bring in $ 1.2 billion by the end of this year . OnlyFans’ rising popularity made Leo Radvinsky – the webcam porn entrepreneur who owns 75% of the company – a billionaire and Tim Stokely, the co-founder and CEO, and his father Gary into hundreds of thousands in June. But adult content would never be the future for OnlyFans.
On Thursday, Bloomberg reported for the first time that the platform will ban sexually explicit content from October. While this might come as a shock to some, OnlyFans has been signaling this pivot point for months so no one should be caught with their pants down.
This spring, OnlyFans launched its fail-safe OFTV app, a video streaming app that offers non-sexual content like cooking and fitness shows, as well as podcasts with interviews from hip-hop artists like Too Short. OFTV’s biggest show is Unlocked, which features work-safe interviews with creators like actor and musician Tyler Poser, model Bella Thorne, and former porn star Mia Khalifa, behind the scenes.
“OnlyFans cannot survive without porn. It was built on sex work. And everyone knows it from sex work. ”
For OnlyFans, which seemingly grew to become one of the largest social media platforms seemingly overnight, with 130 million users and more than 2 million content creators who made a total of $ 5 billion from subscription sales, the Mainstream motivated by the need for money. According to a statement by OnlyFans, the company bans content that shows “sexual behavior” in order to suit “banking partners and payout providers”. Nudity, she added, will be allowed as long as it is “consistent” with her guidelines.
Aside from satisfying payment processors, OnlyFans also seeks to woo investors who appear to be on the prudish side. According to Axios, OnlyFans is struggling to raise capital even though it is estimated to have sales of around $ 2.5 billion in the next year, up 108% from 2021 and 566% from 2020. Axios also reported that Raine Group, a commercial bank that helped OnlyFans raise funds, struggled to get investors to bite. (The money OnlyFans would like to raise would have part of its majority payoff to majority owner Radvinsky, who made his fortune from webcam sites and a link-referral business promoting access to child pornography and sodomy, a Forbes Investigation found.)
Currently, porn stars like Sophie Dee and Angela White make more than $ 1 million a year on OnlyFans. Bhad Bhabie, who gained fame for 15 minutes as a lazy teenager Dr. Phil in 2016, earned over $ 1 million in minutes during the age of 18NS Birthday on OnlyFans. But now many less explicit but still daring creators are pouring into OnlyFans, including rapper Cardi B and former Disney actress Bella Thorne. And while brands like PornHub have always promised to diversify away from porn, they have failed in the past. The once venerable one playboy The brand expanded into clubs, restaurants, hotels, and apparel, but it has become practically irrelevant.
For many, OnlyFans’ move away from porn is similar to that of big tobacco companies like Phillip Morris International announcing that they will stop selling cigarettes. But the OnlyFans’ Pivot whiplash is more like McDonald’s announcing it will go vegan in two months.
After all, OnlyFans is the house that porn built. It owes its popularity and wild growth to sexually explicit content – period. The native British was founded by Stokely in 2016 and hired legendary webmaster and videographer Bill Fox (who died in January 2019) for the adult world to attract adult actors to OnlyFans.
“The English didn’t know the adult industry; Bill was the gatekeeper and put her name out and got people to sign up, ”says Brad Armstrong, an adult film veteran who has made 200 films and was once married to Jenna Jameson. “In the beginning it was integral, it laid the foundation to get it going.”
“I don’t know if you’ll see Meryl Streep and Robert De Niro, but OnlyFans mainstream was inevitable.”
The suggestion for entertainers was hard to refuse. Most webcam companies take 70 to 80 percent of an actor’s income, while OnlyFans turns the economy upside down. With the ability to keep 80% of their earnings, switching to OnlyFans was a breeze for porn stars, sex workers, or anyone looking to make some extra money off of sexually explicit content.
Alana Evans, an adult performer and president of the Adult Performance Artists Guild, says fear is OnlyFans is now a household name – even a former pastor has her own OnlyFans account and now makes $ 100,000 a month – The platform could take a page from other tech companies and clean up its content as more mainstream users join.
“We fear it will be like Tumblr, it will be like Patreon,” says Evans. “It’s our income, it would be catastrophic if we were kicked out.”
Maitland Ward, who played Rachel McGuire on the 1990s sitcom Boy meets world before becoming an adult performer, now makes over $ 1 million a year on OnlyFans. Ward, who makes most of her money selling custom pornographic videos to her subscribers, says the creator community freaked out about the new rules.
“It sucks that sex workers are marginalized and pushed aside after making OnlyFans billions of dollars,” says Ward. She says the rule change was due to pressure from credit card companies, but she’s still unsure how this will affect her business. Still, she doesn’t believe that there are only fans without sex.
“OnlyFans can’t survive without porn,” says Ward. “What’s next, you take the nudity away and then you’re like Instagram? OnlyFans was built on sex work. And everyone knows OnlyFans for sex work. ”
Armstrong, who recently sold his California home and moved to the Bahamas to enjoy his retirement, sees it differently. He accepts that OnlyFans started with porn stars, but the goal has always been to go mainstream. When “Rand” celebrities like the Bhad Bhabie joined in, D- and C-list celebrities dipped their toes on the platform. And now there are A-Listeners and B-Listeners.
“Celebrities now see how much money they could make and give it credibility,” says Armstrong. “I don’t know if you’ll see Meryl Streep and Robert De Niro, but OnlyFans mainstream was inevitable.”
He continues, “Mainstream makes more business sense. If Beyoncé gets paid to say ‘Hi guys’ for a minute, it costs as much as ten thousand girls bang on camera and go with Beyoncé. “