The bad news that “Halloween Kills” is streamed on the same day is wiped out as Disney stays in theaters for the rest of the year.
Home theaters were just getting the opposite of a bad news broadcast on late Friday. Disney has confirmed that they have made their long-awaited decision about the length of theatrical exclusivity for their next wave of releases. It suggests that the initial success of “Shang-Chi and the Legend of the Ten Rings” did the exhibition good.
Five of their next six titles, including Marvel’s “Eternals,” all of which are slated for release in the remainder of 2021, will not reach Disney + or Hulu for at least 45 days after their theatrical release. Your animated “Encanto”, which will open on Thanksgiving, will hit the streaming platform after 30 days.
That is almost as much as theaters can hope for. Most films, regardless of showing, have hit home availability by 45 days. Disney, Warner Bros., and Universal have all released some same-day release on different platforms, with Universal and other companies regularly switching to Premium VOD after three weeks.
It is noteworthy that four of the six films come from their stash of 20th Century Fox productions. Because of the inherited deals, these titles give Disney less flexibility. But this data shows that even after 45 days, they still have enough to expand their streaming platform.
“Encanto” will be coming out on Disney + just before Christmas, the ideal time to maximize the response. Last year Universal released “The Croods: A New Age” for PVOD, also a Thanksgiving release for PVOD for the holidays that were obviously viewed as significant.
“Encanto” per source will not have an additional fee for Disney +. These windows are specifically designed for the domestic market, with decisions about other areas to be made at the local level.
30th Day window before Disney +
45 day window before Disney +
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